Float8
54% ENGAGEMENT GROWTH & MULTI-LOCATION CLIENT NURTURING
How MBP connected audience targeting, creator partnerships, automated nurture, and multi-location lifecycle marketing into consistent bookings.
CLIENT ENGAGEMENT GROWTH
CREATOR COLLABORATIONS
Expanded micro-influencer and wellness creator partnerships
INFLUENCER CAMPAIGN ROI
Direct attributed return from localized creator activations
CAMPAIGN VIEWS
Across regional education and awareness campaigns
CLIENT CONTEXT & INDUSTRY POSITION
WHO THEY ARE
Float8 operates premier sensory deprivation and floatation therapy centers across South Florida and Orlando, providing stress recovery and somatic wellness environments.
THE STARTING REALITY
Interest was scattered across individual studio social accounts with unstandardized outreach and no automated system to guide prospective floaters into booking.
THE ROOT CONSTRAINT
An unfamiliar wellness modality required high trust and education, but fragmented acquisition and follow-up meant high initial curiosity dropped off before trial or repeat bookings.
STRATEGIC BLUEPRINT
THE ARCHITECTURE & SYSTEM MAP
MBP engineered a unified multi-location marketing engine connecting audience targeting, creator partnerships, automated nurture, and lifecycle retention.
1. Audience Targeting & Geo-Education
Targeted high-stress professionals and recovery-focused wellness consumers with educational messaging demystifying the sensory deprivation experience.
2. Authentic Creator Partnerships
Activated regional wellness advocates to document first-hand float sessions, driving trust and community validation tied to studio booking codes.
3. Automated Multi-Location Lifecycle Nurture
Built automated CRM sequences that prepare first-time clients before their float, encourage post-session integration, and drive membership retention across studios.
SYSTEM IMPLEMENTATION
WHAT WE BUILT & EXECUTED
Structured geo-targeted audience campaigns addressing common hesitation points around flotation therapy and sensory deprivation.
Expanded creator collaborations by +250%, activating local wellness voices with trackable studio booking codes that produced 100,000+ campaign views.
Achieved 119.64% direct influencer campaign ROI through verified creator attribution.
Implemented multi-touch email and SMS nurture flows that lifted active client engagement by +54% across locations.
MEASURABLE OUTCOMES
TRANSFORMATION & RESULTS
Float8 established a predictable multi-location acquisition and retention engine—turning first-time floater curiosity into verified community engagement and steady studio bookings.
CLIENT ENGAGEMENT GROWTH
CREATOR COLLABORATIONS
Expanded micro-influencer and wellness creator partnerships
INFLUENCER CAMPAIGN ROI
Direct attributed return from localized creator activations
CAMPAIGN VIEWS
Across regional education and awareness campaigns
"MindfulBody didn't just run our marketing—they became guardians of our brand's soul."
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